Gajimare
Gajimare is an African skincare brand that employs traditional African methods and innovations to create affordable luxury skincare products.
Challenge
Create a brand identity for an unknown African skincare brand based in Kenya.
The Brief
Build awareness for an unknown skincare brand and promote the brand through a creative marketing plan.
The Big Idea
#MadeForUs
Our campaign idea was based on the insight that most existing skincare products are not made specifically for the black (African) skin.
Africans need (want) a product that is specifically made by Africans for the African skin.
We created unique branding elements based on African concepts and symbols. Our brand typography was also African inspired.
The Impact
The campaign garnered 4.2 million impressions and 1.3 million engagement across social platforms.
Following also increased by over 205%.